Better Marketing Starts with Better Decisions.

Marketing execution is easy to find. Experienced marketing leadership is what makes the difference.

You're In The
Right Place If:

You're looking for someone to help answer questions like:

Is our marketing actually working?
Do we have the right strategy?
Should we hire internally or outsource?
Is our agency the right fit?
What should our marketing team look like?
We know something needs to change. Where do we start?

How I Work

I'm Abigail Mundell. With more than 25 years of executive leadership, agency ownership, consulting, and nonprofit experience, I bring an outside perspective grounded in real-world business experience.

Three ways I help:

Marketing Leadership & Team Development

Build a stronger marketing function by defining roles, mentoring staff, evaluating agencies, hiring the right resources, and creating the structure your organization needs.

Marketing Strategy & Planning

Positioning, messaging, marketing strategy, brand development, and communications planning.

Strategic Advisory & Interim Marketing Leadership

Executive-level marketing guidance, project oversight, strategic counsel, and interim leadership when additional experience is needed.

See How I Work

Challenges I Help Solve

Your marketing isn't producing the results you expected.
You're investing time and money into marketing, but you're not seeing the impact you hoped for. The problem may not be the execution. It may be the decisions driving it.

You're not sure what your marketing team should look like.
Should you hire internally? Work with an agency? Add a freelancer? You know you need more support, but you're not sure what makes the most sense for your organization.

Everyone is busy, but marketing still feels disconnected
Your employees, agencies, and outside partners are all working hard, but it doesn't feel like anyone is truly leading the marketing effort or connecting it back to the business.

Your business has evolved, but your marketing hasn't.
Your organization has grown, changed, or shifted direction, but your marketing strategy hasn't kept pace. It's time to realign your marketing with where the business is today.

You're not getting the most from your agency or outside partners.
Your agency is busy, but you're not sure they're focused on the right priorities. You need someone who can provide strategic direction, ask the right questions, and ensure everyone is working toward the same goals.

You need experienced marketing leadership, but not another executive.
You need someone who can step in quickly, provide perspective, guide important decisions, and strengthen your marketing function without adding another full-time position.

Discover how strategic organizational design and
hands-on implementation can transform how your business operates.

Strategic organizational support isn't just about structure—it's about building the foundation that enables everything else to work.

Why This Approach Works

Executive-level expertise
when you need it

Same strategic insight as a full-time COO or Chief of Staff, but flexible and affordable.

Objective perspective you
can't get internally

I see what you can't see from inside. Fresh eyes, no internal politics or biases.

Hands-On through implementation

I don't drop a report and disappear. I stay through the messy middle to make sure changes actually happen.

Built for sustainability

You'll build internal capacity to maintain improvements long after our work together ends.

Measurable Results

We establish baseline metrics upfront and track progress. You'll know if it's working because we'll measure it.

This Work is for You if

✓ You lead a nonprofit, professional services firm, or growth-stage company (typically $1M-$50M revenue)

✓ You're experiencing growing pains, navigating transition, or preparing to scale

✓ You have talented people but something isn't working as well as it should

✓ You're willing to make real changes, not just collect recommendations

✓ You want a strategic partner who stays through implementation, not someone who hands you a report and leaves

Abigayle M. Tobia, MNM, CFRE

Working with Abby was a game-changer for our organization. Her strategic vision and extensive expertise truly set her apart. Abby not only elevated our efforts but also brought a level of insight and efficiency that transformed our approach to growth. We couldn't have asked for a better partner in navigating the complexities of today's market.

This Work Probably Isn't for You if

✗ You're looking for quick fixes or surface-level advice

✗ You're not ready to actually make changes to structure or roles

✗ You want someone to tell your team what to do without building your internal capacity

✗ You're looking for the cheapest option rather than the right partnership

"Strong organizations don't happen by accident—they're built intentionally. I help you assess what's broken, redesign your organizational structure, and implement sustainable changes. With 25+ years leading teams as CMO, COO, and Executive Leader, I understand how all the pieces need to work together to support your strategy."

Ready to Build an Organization that
Actually Works?

Schedule a Call