Better Marketing Starts with Better Decisions.

Marketing execution is easy to find. Experienced marketing leadership is what makes the difference.

Ready to make better marketing decisions?

You're In The
Right Place If:

You're looking for someone to help answer questions like:

Is our marketing actually working?
Do we have the right strategy?
Should we hire internally or outsource?
Is our agency the right fit?
What should our marketing team look like?
We know something needs to change. Where do we start?

How I Work

I'm Abigail Mundell. With more than 25 years of executive leadership, agency ownership, consulting, and nonprofit experience, I bring an outside perspective grounded in real-world business experience.

Three ways I help:

Marketing Leadership & Team Development

Build a stronger marketing function by defining roles, mentoring staff, evaluating agencies, hiring the right resources, and creating the structure your organization needs.

Marketing Strategy & Planning

Positioning, messaging, marketing strategy, brand development, and communications planning.

Strategic Advisory & Interim Marketing Leadership

Executive-level marketing guidance, project oversight, strategic counsel, and interim leadership when additional experience is needed.

See More About How I Work

Challenges I Help Solve

Your marketing isn't producing the results you expected.
You're investing time and money into marketing, but you're not seeing the impact you hoped for. The problem may not be the execution. It may be the decisions driving it.

You're not sure what your marketing team should look like.
Should you hire internally? Work with an agency? Add a freelancer? You know you need more support, but you're not sure what makes the most sense for your organization.

Everyone is busy, but marketing still feels disconnected
Your employees, agencies, and outside partners are all working hard, but it doesn't feel like anyone is truly leading the marketing effort or connecting it back to the business.

Your business has evolved, but your marketing hasn't.
Your organization has grown, changed, or shifted direction, but your marketing strategy hasn't kept pace. It's time to realign your marketing with where the business is today.

You're not getting the most from your agency or outside partners.
Your agency is busy, but you're not sure they're focused on the right priorities. You need someone who can provide strategic direction, ask the right questions, and ensure everyone is working toward the same goals.

You need experienced marketing leadership, but not another executive.
You need someone who can step in quickly, provide perspective, guide important decisions, and strengthen your marketing function without adding another full-time position.

This Work is for You if

✓ You need strategic marketing leadership, not marketing execution.

✓ You want help building a stronger marketing function.

✓ You value practical advice over complicated frameworks.

✓ You need an experienced partner who understands both marketing and business.

Abigayle M. Tobia, MNM, CFRE

Working with Abby was a game-changer for our organization. Her ability to combine strategic thinking with practical leadership helped us make better marketing decisions and strengthen the way our team worked together. She became a trusted advisor who consistently brought clarity, perspective, and confidence to every conversation.

This Work Probably Isn't for You if

✗ You're looking for someone to manage social media, design materials, build a website, or execute day-to-day marketing.

✗ You simply need someone to produce work you've already defined.

If execution is what you need, I'm happy to recommend trusted specialists or work alongside the team you've already assembled.

The right marketing strategy matters.

The right marketing leadership matters more.

Ready to Make Better Marketing Decisions?

Schedule a Call