Elevate Your Business with Expert Marketing Leadership

“As your Fractional CMO, I'm here to make your life easier and your business more successful.”

Welcome to the home of visionary marketing strategy and leadership. Together, we'll guide your brand to new heights of success.

Meet Your Strategic Game Changer

As a seasoned professional with more than 25 years of experience in all facets of marketing, operations and leadership, I have honed my expertise in the marketing space. If you're leading your company's marketing, you know it's a big job. Maybe you're a founder who's been handling everything, a CEO looking to grow, or you've got a great team that just needs a bit of guidance. That's where I step in.

I provide the expertise of a seasoned executive without the cost of hiring one full-time. I've spent years in the trenches, figuring out what works and what doesn't for companies of all sizes. 

Ever Found Yourself Nodding Along to These Marketing Frustrations?

You're grappling with the uncertainty of what's truly driving your marketing results.

It feels like a guessing game, trying to amplify what works and refining the rest. 

You feel like you've hit a plateau in growth, but know that there's immense potential to elevate your business. 

You know you need a clear plan and expert guidance to reach those new heights.

Improving your ROI often feels elusive.

You're investing time and money into marketing, yet the results aren't as impactful as you hoped.  Your strategies simply aren't yielding the desired outcomes.

When it comes to your team, it's a challenge to strike the balance between strategy and execution. 

The team is stretched thin and attempting to juggle too much, leading to diluted efforts where excellence seems just out of reach.

It feels like you're missing a leader at the helm of your marketing team. 

Executive-level direction and mentorship from someone who's navigated these waters would make a world of difference.

You're not sure how to effectively use data in decision-making.

You know that shifting from gut instinct to a more strategic, data-driven approach would transform the way you make decisions and drive your business forward.

Discover how dedicated marketing leadership and seamless execution can be the catalyst for transforming your business.

As Fractional CMO, my role is not just about marketing; it's about infusing your business with dynamic leadership and a visionary approach to growth.


Strategic Expertise at
a Fraction of the Cost

Hiring a full-time Chief Marketing Officer is a significant investment. As a Fractional CMO, I offer the same level of expertise and commitment but at a more accessible cost. This makes strategic marketing leadership attainable for businesses of all sizes, particularly for small and medium-sized companies poised for growth.

Objective Insights and Fresh Perspectives

Being external to your organization, I bring a fresh set of eyes to your challenges and opportunities. My objective perspective, free from internal biases, is invaluable in identifying areas for improvement and innovation that might otherwise be overlooked.

Flexibility and
Scalability

My role as a Fractional CMO is designed to be flexible, adapting to your business's evolving needs. Whether it's steering a specific campaign, mentoring your team, or leading a broad strategic overhaul, I tailor my involvement to suit your current requirements and scale up or down as necessary

Accelerated Growth and Efficiency

With extensive experience across various industries and markets, I implement proven strategies and innovative solutions that drive growth. My focus is on delivering results efficiently, leveraging data-driven insights to make informed decisions that accelerate business success.

Leadership and Team Development

Beyond crafting strategies, I am passionate about nurturing leadership within your team. By guiding and mentoring your marketing team, I help build a robust internal framework that supports sustainable growth long after my tenure.

Staying Ahead
of the Curve

In a digital-first world, staying current with marketing trends and technologies is crucial. I ensure that your marketing efforts are not just current but also forward-thinking, keeping you ahead of the curve and in tune with evolving customer expectations.

Risk
Mitigation

Marketing involves calculated risks. With my seasoned expertise, I help you navigate these waters, ensuring that each decision is weighed with insight and experience, thereby mitigating risks and maximizing opportunities.

Conquer Marketing Excellence with the Three Peaks Approach

The journey to marketing excellence traverses three peaks: crafting strategy, managing execution, and building a strong team. Visit my Services page to see how I guide businesses through each of these stages, leading to unparalleled success

Working with Abby has been a game-changer for our organization. Her strategic vision and extensive marketing expertise truly set her apart. Abby not only elevated our marketing efforts but also brought a level of insight and efficiency that transformed our approach to growing our brand. We couldn't have asked for a better partner in navigating the complexities of today's market.

Abigayle M. Tobia, MNM, CFRA Verland

"In the fast-paced world of business, effective marketing is key to success. I specialize in crafting and executing robust strategies that drive growth and innovation. With expertise spanning marketing, technology, and leadership, I bring a comprehensive approach to align your marketing efforts with your business goals."

Schedule a free consultation to see if we're a fit.